Reimagining AI with
Behavioral Science

We Help Teams Navigate the Frontier of AI and Behavior Change

Our AI LabOur AI Lab
Our AI LabOur AI Lab
Our AI LabOur AI Lab
Our AI LabOur AI Lab
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Behavioral ScienceBehavioral Science
Behavioral ScienceBehavioral Science
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Our Services

Our Services

Our Services

+54%

+54%

Adoption

Just giving your team access to AI tools doesn’t guarantee they’ll use them—or use them to their full potential. Without trust, understanding, and the right support, adoption falls flat.


We guide organizations through AI adoption by applying behavioral science—helping teams build trust, integrate AI effectively, and drive long-term success.

+54%

Adoption

Just giving your team access to AI tools doesn’t guarantee they’ll use them—or use them to their full potential. Without trust, understanding, and the right support, adoption falls flat.


We guide organizations through AI adoption by applying behavioral science—helping teams build trust, integrate AI effectively, and drive long-term success.

+54%

Adoption

Just giving your team access to AI tools doesn’t guarantee they’ll use them—or use them to their full potential. Without trust, understanding, and the right support, adoption falls flat.


We guide organizations through AI adoption by applying behavioral science—helping teams build trust, integrate AI effectively, and drive long-term success.

Personalization

People are diverse, and when experiences feel generic, users disengage. If you aim for meaningful impact, one-size-fits-all solutions aren’t enough.


We help you use AI to create personalized experiences that dynamically adapt to users for higher engagement, retention, and behavior change that sticks.

Personalization

People are diverse, and when experiences feel generic, users disengage. If you aim for meaningful impact, one-size-fits-all solutions aren’t enough.


We help you use AI to create personalized experiences that dynamically adapt to users for higher engagement, retention, and behavior change that sticks.

Personalization

People are diverse, and when experiences feel generic, users disengage. If you aim for meaningful impact, one-size-fits-all solutions aren’t enough.


We help you use AI to create personalized experiences that dynamically adapt to users for higher engagement, retention, and behavior change that sticks.

Framer logo

Trigger

Target behavior

Airtable Logo

Airtable

Update database

OpenAI Logo

OpenAI

Write personalised message

Framer logo

Trigger

Target behavior

Airtable Logo

Airtable

Update database

OpenAI Logo

OpenAI

Write personalised message

Automation

Is your team is stretched thin, stuck doing repetitive tasks instead of driving innovation?


We design AI-driven workflows that go beyond efficiency, allowing AI to act as a co-researcher, co-designer, and strategic partner—freeing teams to focus on high-impact work that move your organization forward.

Framer logo

Trigger

New contact form entry

Airtable Logo

Airtable

Update database

OpenAI Logo

OpenAI

Write welcome message

Automation

Is your team is stretched thin, stuck doing repetitive tasks instead of driving innovation?


We design AI-driven workflows that go beyond efficiency, allowing AI to act as a co-researcher, co-designer, and strategic partner—freeing teams to focus on high-impact work that move your organization forward.

Framer logo

Trigger

New contact form entry

Airtable Logo

Airtable

Update database

OpenAI Logo

OpenAI

Write welcome message

Automation

Is your team is stretched thin, stuck doing repetitive tasks instead of driving innovation?


We design AI-driven workflows that go beyond efficiency, allowing AI to act as a co-researcher, co-designer, and strategic partner—freeing teams to focus on high-impact work that move your organization forward.

Our Research Areas

Our Research Areas

Digital Health Patient

How to stick to my habits?

Memoji Siena Sinner

AI

AI coach

Let's start with the basics! Heard about implementation intentions?

Fun fact: Research shows that defining how you perform a habit (what, where, when) matters more than why!

Digital Health Patient

How to stick to my habits?

Memoji Siena Sinner

AI

AI coach

Let's start with the basics! Heard about implementation intentions?

Fun fact: Research shows that defining how you perform a habit (what, where, when) matters more than why!

Digital Health Patient

How to stick to my habits?

Memoji Siena Sinner

AI

AI coach

Let's start with the basics! Heard about implementation intentions?

Fun fact: Research shows that defining how you perform a habit (what, where, when) matters more than why!

01. AI and Behavior Change

We help teams design AI-powered interventions that drive real behavior change. From digital coaching to adaptive systems, we explore how AI can enhance engagement, retention, and long-term impact.

Digital Health Patient

How to stick to my habits?

Memoji Siena Sinner

AI

AI coach

Let's start with the basics! Heard about implementation intentions?

Fun fact: Research shows that defining how you perform a habit (what, where, when) matters more than why!

01. AI and Behavior Change

We help teams design AI-powered interventions that drive real behavior change. From digital coaching to adaptive systems, we explore how AI can enhance engagement, retention, and long-term impact.

02. The Human Side of AI

Understanding AI starts with understanding people. We help teams uncover how users perceive, trust, and interact with AI—ensuring AI is designed and deployed in ways that aligns with human values.


02. The Human Side of AI

Understanding AI starts with understanding people. We help teams uncover how users perceive, trust, and interact with AI—ensuring AI is designed and deployed in ways that aligns with human values.


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<Footer />

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);

}

export default App;

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import React from 'react';

import { Header, Footer, HeroSection, FeatureSection } from 'NuanceBehavior';

const App = () => {

return (

<div>

<Header />

<HeroSection

title="Welcome to Nuance"

subtitle="A modern website template for showcasing your content"

buttonLabel="Learn More"

buttonLink="/about'

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FeatureSection } from 'NuanceBehavior';

const App = () => {

return (

<div>

<Header />

<HeroSection />

<FeatureSection />

<Footer />

</div>

);

}

export default App;

``'

import React from 'react';

import { Header, Footer, HeroSection, FeatureSection } from 'NuanceBehavior';

const App = () => {

return (

<div>

<Header />

<HeroSection

title="Welcome to Nuance"

subtitle="A modern website template for showcasing your content"

buttonLabel="Learn More"

buttonLink="/about'

Tibor B

FeatureSection } from 'NuanceBehavior';

const App = () => {

return (

<div>

<Header />

<HeroSection />

<FeatureSection />

<Footer />

</div>

);

}

export default App;

``'

import React from 'react';

import { Header, Footer, HeroSection, FeatureSection } from 'NuanceBehavior';

const App = () => {

return (

<div>

<Header />

<HeroSection

title="Welcome to Nuance"

subtitle="A modern website template for showcasing your content"

buttonLabel="Learn More"

buttonLink="/about'

03. Building Better Models

We support work on how to build better AI models closely aligned with human values. From reducing biases to enhancing explainability, our work ensures AI is ethical, effective, and scalable.

Tibor B

FeatureSection } from 'NuanceBehavior';

const App = () => {

return (

<div>

<Header />

<HeroSection />

<FeatureSection />

<Footer />

</div>

);

}

export default App;

``'

import React from 'react';

import { Header, Footer, HeroSection, FeatureSection } from 'NuanceBehavior';

const App = () => {

return (

<div>

<Header />

<HeroSection

title="Welcome to Nuance"

subtitle="A modern website template for showcasing your content"

buttonLabel="Learn More"

buttonLink="/about'

03. Building Better Models

We support work on how to build better AI models closely aligned with human values. From reducing biases to enhancing explainability, our work ensures AI is ethical, effective, and scalable.

Speed

Security

Accuracy

Speed

Security

Accuracy

Speed

Security

Accuracy

04. Benchmarking AI Tools & Models

With AI evolving rapidly, choosing the right tools is critical. We evaluate and compare AI-powered tools, helping teams make informed decisions about the best tools to power their research, automation, and decision-making.

Speed

Security

Accuracy

04. Benchmarking AI Tools & Models

With AI evolving rapidly, choosing the right tools is critical. We evaluate and compare AI-powered tools, helping teams make informed decisions about the best tools to power their research, automation, and decision-making.

05. Advancing Behavioral Science with AI

We believe AI is redefining behavioral science itself. We help teams leverage AI to scale research, refine methodologies, and unlock deeper insights—pushing the boundaries of what’s possible in human behavior understanding.

05. Advancing Behavioral Science with AI

We believe AI is redefining behavioral science itself. We help teams leverage AI to scale research, refine methodologies, and unlock deeper insights—pushing the boundaries of what’s possible in human behavior understanding.

Our Work

Our Work

Meet the Team

Meet the Team