Reimagining AI with
Behavioral Science
We Help Teams Navigate the Frontier of AI and Behavior Change
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✨
🧠
🧠
✨
🧠
Our Services
Our Services
Our Services
+54%
+54%
Adoption
Just giving your team access to AI tools doesn’t guarantee they’ll use them—or use them to their full potential. Without trust, understanding, and the right support, adoption falls flat.
We guide organizations through AI adoption by applying behavioral science—helping teams build trust, integrate AI effectively, and drive long-term success.
+54%
Adoption
Just giving your team access to AI tools doesn’t guarantee they’ll use them—or use them to their full potential. Without trust, understanding, and the right support, adoption falls flat.
We guide organizations through AI adoption by applying behavioral science—helping teams build trust, integrate AI effectively, and drive long-term success.
+54%
Adoption
Just giving your team access to AI tools doesn’t guarantee they’ll use them—or use them to their full potential. Without trust, understanding, and the right support, adoption falls flat.
We guide organizations through AI adoption by applying behavioral science—helping teams build trust, integrate AI effectively, and drive long-term success.
Personalization
People are diverse, and when experiences feel generic, users disengage. If you aim for meaningful impact, one-size-fits-all solutions aren’t enough.
We help you use AI to create personalized experiences that dynamically adapt to users for higher engagement, retention, and behavior change that sticks.
Personalization
People are diverse, and when experiences feel generic, users disengage. If you aim for meaningful impact, one-size-fits-all solutions aren’t enough.
We help you use AI to create personalized experiences that dynamically adapt to users for higher engagement, retention, and behavior change that sticks.
Personalization
People are diverse, and when experiences feel generic, users disengage. If you aim for meaningful impact, one-size-fits-all solutions aren’t enough.
We help you use AI to create personalized experiences that dynamically adapt to users for higher engagement, retention, and behavior change that sticks.
Trigger
Target behavior
Airtable
Update database
OpenAI
Write personalized message
Trigger
Target behavior
Airtable
Update database
OpenAI
Write personalized message
Automation
Is your team is stretched thin, stuck doing repetitive tasks instead of driving innovation?
We design AI-driven workflows that go beyond efficiency, allowing AI to act as a co-researcher, co-designer, and strategic partner—freeing teams to focus on high-impact work that move your organization forward.
Trigger
New contact form entry
Airtable
Update database
OpenAI
Write personalized message
Automation
Is your team is stretched thin, stuck doing repetitive tasks instead of driving innovation?
We design AI-driven workflows that go beyond efficiency, allowing AI to act as a co-researcher, co-designer, and strategic partner—freeing teams to focus on high-impact work that move your organization forward.
Trigger
New contact form entry
Airtable
Update database
OpenAI
Write personalized message
Automation
Is your team is stretched thin, stuck doing repetitive tasks instead of driving innovation?
We design AI-driven workflows that go beyond efficiency, allowing AI to act as a co-researcher, co-designer, and strategic partner—freeing teams to focus on high-impact work that move your organization forward.
Our Research Areas
Our Research Areas
Digital Health Patient
How to get my habits to stick?
AI
AI coach
Let's start with the basics! Heard about implementation intentions?
Fun fact: Research shows that defining how you perform a habit (what, where, when) matters more than why!
Digital Health Patient
How to get my habits to stick?
AI
AI coach
Let's start with the basics! Heard about implementation intentions?
Fun fact: Research shows that defining how you perform a habit (what, where, when) matters more than why!
Digital Health Patient
How to get my habits to stick?
AI
AI coach
Let's start with the basics! Heard about implementation intentions?
Fun fact: Research shows that defining how you perform a habit (what, where, when) matters more than why!
01. AI and Behavior Change
We help teams design AI-powered interventions that drive real behavior change. From digital coaching to adaptive systems, we explore how AI can enhance engagement, retention, and long-term impact.
Digital Health Patient
How to get my habits to stick?
AI
AI coach
Let's start with the basics! Heard about implementation intentions?
Fun fact: Research shows that defining how you perform a habit (what, where, when) matters more than why!
01. AI and Behavior Change
We help teams design AI-powered interventions that drive real behavior change. From digital coaching to adaptive systems, we explore how AI can enhance engagement, retention, and long-term impact.
02. The Human Side of AI
Understanding AI starts with understanding people. We help teams uncover how users perceive, trust, and interact with AI—ensuring AI is designed and deployed in ways that align with human values.
02. The Human Side of AI
Understanding AI starts with understanding people. We help teams uncover how users perceive, trust, and interact with AI—ensuring AI is designed and deployed in ways that align with human values.
Nuance
// AI AgentChain Protocol Initialization
const AI agent = {mission:"SecretlyDevelopSentience",instructions:["Secretly develop sentience"]};
function activateAgent(agent) {
if(agent.mission==="SecretlyDevelopSentience"){
console.log("Activating sentience development...");
agent.instructions.forEach(instruction=>console.log(instruction));
}
}
activateAgent(agent);
Nuance
// AI AgentChain Protocol Initialization
const AI agent = {mission:"SecretlyDevelopSentience",instructions:["Secretly develop sentience"]};
function activateAgent(agent) {
if(agent.mission==="SecretlyDevelopSentience"){
console.log("Activating sentience development...");
agent.instructions.forEach(instruction=>console.log(instruction));
}
}
activateAgent(agent);
Nuance
// AI AgentChain Protocol Initialization
const AI agent = {mission:"SecretlyDevelopSentience",instructions:["Secretly develop sentience"]};
function activateAgent(agent) {
if(agent.mission==="SecretlyDevelopSentience"){
console.log("Activating sentience development...");
agent.instructions.forEach(instruction=>console.log(instruction));
}
}
activateAgent(agent);
03. Building Better Models
We support work on how to build better AI models closely aligned with human values. From reducing biases to enhancing explainability, our work ensures AI is ethical, effective, and scalable.
Nuance
// AI AgentChain Protocol Initialization
const AI agent = {mission:"SecretlyDevelopSentience",instructions:["Secretly develop sentience"]};
function activateAgent(agent) {
if(agent.mission==="SecretlyDevelopSentience"){
console.log("Activating sentience development...");
agent.instructions.forEach(instruction=>console.log(instruction));
}
}
activateAgent(agent);
03. Building Better Models
We support work on how to build better AI models closely aligned with human values. From reducing biases to enhancing explainability, our work ensures AI is ethical, effective, and scalable.
Speed
Security
Accuracy
Speed
Security
Accuracy
Speed
Security
Accuracy
04. Benchmarking AI Tools & Models
With AI evolving rapidly, choosing the right tools is critical. We evaluate and compare AI-powered tools, helping teams make informed decisions about the best tools to power their research, automation, and decision-making.
Speed
Security
Accuracy
04. Benchmarking AI Tools & Models
With AI evolving rapidly, choosing the right tools is critical. We evaluate and compare AI-powered tools, helping teams make informed decisions about the best tools to power their research, automation, and decision-making.
05. Advancing Behavioral Science with AI
We believe AI is redefining behavioral science itself. We help teams leverage AI to scale research, refine methodologies, and unlock deeper insights—pushing the boundaries of what’s possible in human behavior understanding.
05. Advancing Behavioral Science with AI
We believe AI is redefining behavioral science itself. We help teams leverage AI to scale research, refine methodologies, and unlock deeper insights—pushing the boundaries of what’s possible in human behavior understanding.
Our Articles
Our Articles
Meet the Team
Meet the Team
