our nuance process

our nuance process

our nuance process

From evidence to impact, we add value where you need it

We’re a collective of leading behavioral scientists specialized in building great digital products and services that change behavior. We have a track record of improving engagement, driving growth and creating real world impact. It all starts with a more nuanced understanding of how to design for behavior change. We offer tailored insights to help you do exactly that.

01 Discover

The Discovery phase reframes your problem as a behavioral challenge, aligning stakeholders and connecting business goals to key behaviors. It relates research to your specific needs and renders insights immediately actionable. 

  • Behavioral Landscape

  • Discovery Workshop

  • Behavior Matrix

01 Discover

The Discovery phase reframes your problem as a behavioral challenge, aligning stakeholders and connecting business goals to key behaviors. It relates research to your specific needs and renders insights immediately actionable. 

  • Behavioral Landscape

  • Discovery Workshop

  • Behavior Matrix

01 Discover

The Discovery phase reframes your problem as a behavioral challenge, aligning stakeholders and connecting business goals to key behaviors. It relates research to your specific needs and renders insights immediately actionable. 

  • Behavioral Landscape

  • Discovery Workshop

  • Behavior Matrix

02 Diagnose

Building on the Discovery phase, the Diagnosis phase unearths behaviorally informed insights, putting your product under a microscope. It reveals critical barriers and drivers of the key behavior, pinpointing opportunities for intervention or improvement. 

  • Behavior Journey Map

  • UX Audit

  • Behavior Change Score

02 Diagnose

Building on the Discovery phase, the Diagnosis phase unearths behaviorally informed insights, putting your product under a microscope. It reveals critical barriers and drivers of the key behavior, pinpointing opportunities for intervention or improvement. 

  • Behavior Journey Map

  • UX Audit

  • Behavior Change Score

02 Diagnose

Building on the Discovery phase, the Diagnosis phase unearths behaviorally informed insights, putting your product under a microscope. It reveals critical barriers and drivers of the key behavior, pinpointing opportunities for intervention or improvement. 

  • Behavior Journey Map

  • UX Audit

  • Behavior Change Score

03 Design

Leveraging insights from the Discovery and Diagnosis phases, the Design phase focuses on helping you build and test solutions to address your key behavioral challenge.

  • Intervention Design

  • Mockups & Prototypes

  • Experiment & Testing

03 Design

Leveraging insights from the Discovery and Diagnosis phases, the Design phase focuses on helping you build and test solutions to address your key behavioral challenge.

  • Intervention Design

  • Mockups & Prototypes

  • Experiment & Testing

03 Design

Leveraging insights from the Discovery and Diagnosis phases, the Design phase focuses on helping you build and test solutions to address your key behavioral challenge.

  • Intervention Design

  • Mockups & Prototypes

  • Experiment & Testing

04 Deliver

Wrapping everything up, the Delivery phase pulls together the findings from the Discovery, Diagnosis and Design phases so your organization can easily implement them, setting you up for what’s next.

  • Insights & Recommendations

  • Implementation Strategy

  • Training Workshop

04 Deliver

Wrapping everything up, the Delivery phase pulls together the findings from the Discovery, Diagnosis and Design phases so your organization can easily implement them, setting you up for what’s next.

  • Insights & Recommendations

  • Implementation Strategy

  • Training Workshop

04 Deliver

Wrapping everything up, the Delivery phase pulls together the findings from the Discovery, Diagnosis and Design phases so your organization can easily implement them, setting you up for what’s next.

  • Insights & Recommendations

  • Implementation Strategy

  • Training Workshop

Advisory

Looking for something specific? At Nuance, we offer tailored services to help you understand and design for behavior change. From creating behavioral personas to delivering workshops, keynotes, and conducting in-depth research, we can support you in various ways. Feel free to reach out to explore how we can collaborate.

Advisory

Looking for something specific? At Nuance, we offer tailored services to help you understand and design for behavior change. From creating behavioral personas to delivering workshops, keynotes, and conducting in-depth research, we can support you in various ways. Feel free to reach out to explore how we can collaborate.

Advisory

Looking for something specific? At Nuance, we offer tailored services to help you understand and design for behavior change. From creating behavioral personas to delivering workshops, keynotes, and conducting in-depth research, we can support you in various ways. Feel free to reach out to explore how we can collaborate.

Bespoke

Our experts also provide advisory support, acting as your fractional Chief Behavioral Officer (CBO). We offer tailored advisory services (short- or long-term) to meet your specific business needs, providing 1:1 guidance from our experienced behavioral design team.

Bespoke

Our experts also provide advisory support, acting as your fractional Chief Behavioral Officer (CBO). We offer tailored advisory services (short- or long-term) to meet your specific business needs, providing 1:1 guidance from our experienced behavioral design team.

Bespoke

Our experts also provide advisory support, acting as your fractional Chief Behavioral Officer (CBO). We offer tailored advisory services (short- or long-term) to meet your specific business needs, providing 1:1 guidance from our experienced behavioral design team.

An abstract image associated with User Research
An abstract image associated with User Research

key focus areas

key focus areas

key focus areas

At Nuance, we are experts in designing for behavior change

We apply behavioral science across a wide range of areas. Don’t see your industry listed? Feel free to reach out to anyways — our work goes beyond these core themes so there's still a good chance we can help!

Health

Health

Health

We apply behavioral science to improve health solutions for lasting improvements in physical, mental, and emotional well-being.

Financial Behavior

Financial Behavior

Financial Behavior

We use behavioral insights to create fintech solutions that guide people toward better financial decisions and outcomes.

Sustainability

Sustainability

Sustainability

Using behavioral science, we create strategies that make sustainable choices second nature.

Contact

Most products are not designed for behavior change. Is yours?

Contact

Most products are not designed for behavior change. Is yours?

Contact

Most products are not designed for behavior change. Is yours?