
meet the Collective
meet the Collective
meet the Collective
Roos van Duijnhoven

Roos van Duijnhoven
Behavioral Scientist & Co-Founder
Passionate about leveraging behavioral science to amplify the impact of humane tech to drive real-world behavior change at scale.
The Netherlands
nuance

Roos van Duijnhoven
Behavioral Scientist & Co-Founder
Passionate about leveraging behavioral science to amplify the impact of humane tech to drive real-world behavior change at scale.
The Netherlands
nuance

Roos van Duijnhoven
Behavioral Scientist & Co-Founder
Passionate about leveraging behavioral science to amplify the impact of humane tech to drive real-world behavior change at scale.
The Netherlands
nuance
A little bit about me
A background in behavior change and neuropsychology. Applying insights from behavioral science to design human-centered solutions for societal issues. Experience with applying behavioral science across diverse sectors — from cyber resilience and digital literacy to mental health and habit formation. At the heart of it all? A drive to positively impact society, one behavioral step at a time. Enjoys working in multidisciplinary settings. Up for a challenge. When not at work, you can find her baking sourdough bread, mixing flavors in the kitchen, or practicing muay thai in the gym. Topics of interest: personalization & AI, digital health, nutrition, pro-environmental behavior, financial wellbeing, ethical design
A little bit about me
A background in behavior change and neuropsychology. Applying insights from behavioral science to design human-centered solutions for societal issues. Experience with applying behavioral science across diverse sectors — from cyber resilience and digital literacy to mental health and habit formation. At the heart of it all? A drive to positively impact society, one behavioral step at a time. Enjoys working in multidisciplinary settings. Up for a challenge. When not at work, you can find her baking sourdough bread, mixing flavors in the kitchen, or practicing muay thai in the gym. Topics of interest: personalization & AI, digital health, nutrition, pro-environmental behavior, financial wellbeing, ethical design
A little bit about me
A background in behavior change and neuropsychology. Applying insights from behavioral science to design human-centered solutions for societal issues. Experience with applying behavioral science across diverse sectors — from cyber resilience and digital literacy to mental health and habit formation. At the heart of it all? A drive to positively impact society, one behavioral step at a time. Enjoys working in multidisciplinary settings. Up for a challenge. When not at work, you can find her baking sourdough bread, mixing flavors in the kitchen, or practicing muay thai in the gym. Topics of interest: personalization & AI, digital health, nutrition, pro-environmental behavior, financial wellbeing, ethical design
Credentials
- BSc Psychology, Radboud University - Erasmus+, Warsaw International Studies in Psychology (WISP), University of Warsaw - MSc Behavior Change, Radboud University - MSc Brain & Cognition in Society, University of Amsterdam
Credentials
- BSc Psychology, Radboud University - Erasmus+, Warsaw International Studies in Psychology (WISP), University of Warsaw - MSc Behavior Change, Radboud University - MSc Brain & Cognition in Society, University of Amsterdam
Credentials
- BSc Psychology, Radboud University - Erasmus+, Warsaw International Studies in Psychology (WISP), University of Warsaw - MSc Behavior Change, Radboud University - MSc Brain & Cognition in Society, University of Amsterdam
Lastest Blog

Why Optimizing For Engagement Isn’t Enough (And What To Do Instead)
Mar 6, 2025
Roos van Duijnhoven
Better Onboarding Through Behavioral Science
Dec 17, 2024
Hassan Aleem, Roos van Duijnhoven

The Human Factor in Finance: Designing for Better Decisions
Dec 1, 2024
Roos van Duijnhoven

Making Pro-Environmental Choices Second Nature with Behavioral Design
Dec 1, 2024
Roos van Duijnhoven

Healthy Habits that Stick: A Behavioral Science Approach
Dec 1, 2024
Roos van Duijnhoven

Take my money! The Behavioral Science Behind Easier Digital Payments
Jul 9, 2024
Roos van Duijnhoven

Introducing the Behavior Change Score
Jun 11, 2024
Hassan Aleem, Roos van Duijnhoven, Aline Holzwarth, Jared Peterson, Samuel Salzer, Michael Delaney

State of Behavior Change in Tech
May 27, 2024
Roos van Duijnhoven

Think Outside The Bias
Oct 26, 2023
Samuel Salzer, Roos van Duijnhoven

Choice Overload: It’s not about the number
Sep 21, 2023
Jared Peterson, Roos van Duijnhoven

Introducing Nuance
Sep 20, 2023
Samuel Salzer, Hassan Aleem, Roos van Duijnhoven, Aline Holzwarth, Jared Peterson, Michael Delaney
Lastest Blog

Why Optimizing For Engagement Isn’t Enough (And What To Do Instead)
Mar 6, 2025
Roos van Duijnhoven
Better Onboarding Through Behavioral Science
Dec 17, 2024
Hassan Aleem, Roos van Duijnhoven

The Human Factor in Finance: Designing for Better Decisions
Dec 1, 2024
Roos van Duijnhoven

Making Pro-Environmental Choices Second Nature with Behavioral Design
Dec 1, 2024
Roos van Duijnhoven

Healthy Habits that Stick: A Behavioral Science Approach
Dec 1, 2024
Roos van Duijnhoven

Take my money! The Behavioral Science Behind Easier Digital Payments
Jul 9, 2024
Roos van Duijnhoven

Introducing the Behavior Change Score
Jun 11, 2024
Hassan Aleem, Roos van Duijnhoven, Aline Holzwarth, Jared Peterson, Samuel Salzer, Michael Delaney

State of Behavior Change in Tech
May 27, 2024
Roos van Duijnhoven

Think Outside The Bias
Oct 26, 2023
Samuel Salzer, Roos van Duijnhoven

Choice Overload: It’s not about the number
Sep 21, 2023
Jared Peterson, Roos van Duijnhoven

Introducing Nuance
Sep 20, 2023
Samuel Salzer, Hassan Aleem, Roos van Duijnhoven, Aline Holzwarth, Jared Peterson, Michael Delaney
Lastest Blog

Why Optimizing For Engagement Isn’t Enough (And What To Do Instead)
Mar 6, 2025
Roos van Duijnhoven
Better Onboarding Through Behavioral Science
Dec 17, 2024
Hassan Aleem, Roos van Duijnhoven

The Human Factor in Finance: Designing for Better Decisions
Dec 1, 2024
Roos van Duijnhoven

Making Pro-Environmental Choices Second Nature with Behavioral Design
Dec 1, 2024
Roos van Duijnhoven

Healthy Habits that Stick: A Behavioral Science Approach
Dec 1, 2024
Roos van Duijnhoven

Take my money! The Behavioral Science Behind Easier Digital Payments
Jul 9, 2024
Roos van Duijnhoven

Introducing the Behavior Change Score
Jun 11, 2024
Hassan Aleem, Roos van Duijnhoven, Aline Holzwarth, Jared Peterson, Samuel Salzer, Michael Delaney

State of Behavior Change in Tech
May 27, 2024
Roos van Duijnhoven

Think Outside The Bias
Oct 26, 2023
Samuel Salzer, Roos van Duijnhoven

Choice Overload: It’s not about the number
Sep 21, 2023
Jared Peterson, Roos van Duijnhoven

Introducing Nuance