With a background in behavior change and neuropsychology, Roos helps create personalized digital interventions that drive meaningful behavior change for healthier people and a healthier planet. She combines psychological insights, data, and AI to design solutions that improve health, support sustainable choices, and strengthen financial decision-making. When not at work, you can find her baking sourdough bread, mixing flavors in the kitchen, trying to perfect her latte art, or practicing muay thai in the gym. Topics of interest: personalization, AI adoption, human-AI interaction, physical & mental health, nutrition, pro-environmental behavior, financial wellbeing, ethical design