The Behavior Change Score is a 100+ item inventory that we use to evaluate your solution’s behavior change potential, helping you to understand your strengths and areas for improvement.  

Developed by integrating academic insights and practical experience, this assessment combines fundamental behavior building blocks like motivation, reward, and self-determination with user experience elements such as interface design, onboarding, and prompting.

The result is a comprehensive overall score, as well as a section-by-section breakdown.  

Why it’s useful:

• Evaluate your products behavior change potential: Know how well your solution is designed from a behavior change perspective

• Identify room for improvement: Understand where your strengths and weaknesses are and where to focus your efforts

• Measure improvements: Track changes in the score as you make adjustments

Expected Turnaround: 3-5 weeks. The assessment is based on a thorough analysis of continued usage that lasts 2 weeks combined with additional data analysis.